Adobe Apollo could essentially make it faster, easier, and more efficient for companies to reach and communicate more with its consumers. It adds another layer to the touch-points of reaching consumers and to develop long-term (CRM) connections.
Imagine an online distributor quickly writing a small app to track placed order. Without worry of platform, the consumer can simply download and view it on the computer and then beam to the cell phone. Immediate real time tracking data is displayed and even any urgent messages from the distributor pushed onto the applet. Moreover, contextual ads will also be fed into the applet which help both the business and the consumer (if the distributor chooses).
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