Adobe's Apollo platform will revolutionize the software industry and also change online marketing as well. With Apollo you can "write once," and your software will work on all platforms (Mac, PC, Linux) and even on the cell phone.
But the reason why online marketing should take note is because of the fact that it uses vector based graphics that are fluid and dynamic. The graphics will look good on any size display and scale appropriately. Also, vectors are dynamic and not "hard coded" like a bitmap, which opens up the possibility of dynamic advertising.
A software developer can write a small little app once and distribute it over the internet for free for all platforms. While at the same time making money through little dynamic ads embedded into the his application.
People are talking about the next big thing for marketing is video ads..... The next next big thing is for ads on user generated applets.
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