Media organizations in general are under increasing pressure. They are facing the reality of being a 20th century business in the 21st century digitally connected world. CPM and Nielson viewer index ratings are becoming increasingly questioned for their lack of true accountability. And Cost-per-click, stickiness, and site optimization are becoming the new language in media organizations.
News organizations in particular are seeing not only their subscription base plummeting, but also their viewers. So many news media networks like CNN and the New York Times are finding themselves paying and piggybacking onto tragic events to draw in crowds of viewers. They are purchasing search engine adwords (keywords) for such events as the Virginia Tech shootings and linking them to their newly created up-to-date blogs.
Some in the industry are disgusted by this trend, calling it "the entertainment business" and exploitation of national events, others call it reality and a necessity to remain alive.
What do you think?
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